What's niche publishing all about?

This is a shameless plug blog because about a week ago I published, in print and digitally, a dandy book that not only fully answers that question, it shows you how you can do it too. Called Niche Publishing: Publish Profitably Every Time, it shows you how to reduce your risk, get a book out in months, and quadruple your profits by inexpensively testing your market first, then publishing precisely what that market wants to buy.

If that sounds exciting, or even impossible, read the Introduction and Chapter One, plus many of the details of the book (including the Table of Contents, which is its road map) at www.nichepublishing.org.

How do I know anything about niche publishing? Well, I is one, as the engineer said when he proudly announced that when he went to college he couldn't spell enginear and now that he has graduated, he is one. I backed into by creating books about standard operating procedures for dentists, and kept backing into it until we were way past a million dollars in sales. I sold that imprint and am now doing the same for K-12 superintendents and principals. While I have 35 books of my own in print, I didn't write any of the niche books (although I co-authored a couple, of 20 total).

What am I suggesting? You can be a writer and a publisher (of your own and other's books) at the same time. And if you head into the glens of niching, if done right, it's almost immune to failure, unsold books, recalcitrant wholesalers, and unsalable returns.

Travel writers are, at heart, writers who like to travel. If you want to expand your horizons and financial vistas while using the writing skills as your core, check niche publishing too. 

Gordon Burgett